LANGER O. - Principles of advertising. 1927 - Handbook of advertising

LANGER Olgierd - Principles of announcement. Warsaw 1927. institute of scientific organization. 8, s. [8], 361, [3]. Orig. binding, fawn.
Spine slightly stained and discolored, trace of dampstain in corner of some pages. Signatures and ownership stamp. Handbook of advertising. Includes, among others: History and fundamentals of the development of the advertisement, Psychology of advertising, Illustration and layout of the advertisement, Newspaper advertisement, Roadside advertisements, Advertising campaign, Manufacturer's advertising, Retailer's advertising, Organization of advertising in the United States.